Unpacking The B2B2C Business Model
If you sell to a business, you're B2B. If you sell to a consumer, you're B2C. That much is clear. According to the popular narrative, if you sell to a…
Open Banking: EU v. USA
Open Banking is a flop, it’s too costly, clunky, and businesses struggle to make money from it. - Anne Boden, CEO of Starling Bank, to Treasury Committee (Source). With a…
Why Does Spray-And-Pray Marketing Still Work?
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it's done via pre-recorded…
Convenience Needs A Measure. Exhibit A: Text Blaze
I received the following notification from a product I'd recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text…
Credit Card Best Practices – Part 2
In Credit Card Best Practices - Part 1, I argued that whether credit card is boon or bane is shaped by whether you use it or let yourself get used…
Shattering The Myth Of Lack Of Space – Q & A
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several…
Credit Card Best Practices – Part 1
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card…
Shattering The Myth Of Lack Of Space
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office,…
“WordPress Migration For Normies” Book Published!
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This…
Merchants Give Middle Finger To RBI Emandate
At the conclusion of my post entitled How RBI Emandate Can Become Consumer Savior, I had outlined two alternative operating models for the new RBI Emandate. For the uninitiated, Emandate,…