Here’s our latest success story:
SAAS Vendor Minimizes Churn And Maximizes Revenue
New Onboarding Wizard Eliminates Cognitive Dissonance And Enhances Usage
This SAAS vendor faced abnormal churn in the weeks following new customer acquisition and reached out to us for assistance. Our analysis nailed the vendor’s use of Excel as the root cause of the problem. During the presales cycle, customers were persuaded that the SAAS was 10X better than their existing Excel-based processes. However, the first thing they saw after signing up for the software was Excel – to collect master data. This caused massive cognitive dissonance and drove many customers to ditch the SAAS and go back to their previous Excel toolset. Read more>>>
