Here’s our latest success story:
Leading Universal Bank Cuts Compliance Cost
CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders
To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its customers. Run via SMS, email and sign-on banner on the bank’s Internet Banking portal, the goal of the campaign was to drive Aadhaar Seeding by retail and business banking customers. After running the campaign for a few months, the bank failed to move the needle on compliance. It was on the verge of buying paid ads to bolster compliance when we entered the scene. Read more>>>
