Here’s our latest success story:
Corporate Gift Supplier Pivots To Technology Company
Digital Transformation Accelerates Sales Cycle And Boosts Ticket Size
The customer began its journey as the supplier of corporate gifts to midsize and large companies, who used them to reward their wholesalers, distributors, dealers, retailers, and agents aka “trade” for achieving their quota and on other occasions. Corporate gifting is driven chiefly by the purchase department of a corporate. The firm exited what’s widely regarded as a dirty business and pivoted into an IT company by using technology to mediate the corporate gifting process. It developed a rewards redemption software platform based on state-of-the-art technology. Although the software had a wide range of features appealing to multiple stakeholders in target companies, the company was inevitably deflected to the purchase department because it operated in the corporate gifts domain. This is when the firm engaged us to reposition its platform in order to change its appeal for its target market. Read more>>>
