Why Have Payments Banks Flopped?
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized…
CIOReviewIndia Names GTM360 To Its ‘Top 20 Marketing Tech Solutions Providers 2019 from India’ List
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of 'Top 20 Marketing Tech Solutions Providers 2019 from India'. Our shortlisting was driven…
Demystifying The Ubiquitous Sample Size Of 2000
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the…
Product Versus Services Selling – Part 2
In Product Versus Services Selling – Part 1, I'd highlighted three differences between IT product and services selling. In this second part, I'll cover two more differences and examine the…