October 2015 – Talk of Many Things

#ProNetChoice Lets You Have Your #NetNeutrality Cake And Eat It Too

30 October 2015

Enough water has flown under the bridge since I wrote Goodbye #NetNeutrality Hello #ProNetChoice. During this period, I got a chance to deep dive into the principle of "zero rating"…

Digital Marketing Must Get Rid Of Fly-By-Night SEO Operators

23 October 2015

We focus on the SEM and CRO elements of digital marketing and work with third party SEO service providers whenever the technique could be useful in a specific campaign. (For…

Empowering Frontline Is Still Key To Customer Delight

16 October 2015

Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter…

Why Advertisers Must Pay For Ads Seen By Bots

9 October 2015

There's a raging debate about ad visibility in recent times. Much as I'd like to think it's triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade,…

How Online Banking Prepares You To Become An Entrepreneur

2 October 2015

As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these…