RedBeacon and Yext were arguably the two most successful companies at the recently concluded TechCrunch50 conference for startups: RedBeacon won the first prize and Yext scored a big US$25 million round of VC funding after its demo at the conference.
RedBeacon enables consumers requiring a service to find and interact with local businesses and professionals. Going beyond displaying business listings and ratings that are the mainstay of any number of yellow pages like services, RedBeacon helps consumers receive price quotes and finalize deals online.
Yext bills itself as the Next Yellow Pages that brings in hot leads to local businesses via phone calls. No clicking here – businesses pay Yext only when https://www.cuttingedgevitamins.com/product/tramadol-online/ they receive live telephone calls.
RedBeacon places a lot of emphasis around total online fulfillment – service requestors can complete the entire transaction online without lifting the phone. It uses this and a few other features to differentiate itself from a clutch of competing web-based service providers like AmericanClassified, StartLocal and LookIyer.
Whereas Yext says that small businesses prefer receiving phone calls rather than emails or website hits and claims its pay-per-call – rather than pay-per-click – pricing model as its USP.
From the side of the service requestor, RedBeacon stresses click-not-call. Yext says exactly the opposite – call-not-click – from the service provider’s perspective.
Interesting contrast in go to market themes!