PROFILE
With a
B.Tech from IIT Bombay and a Master's in Marketing Management from Jamnalal
Bajaj Bombay followed by a professional career of close to 25 years in
various information technology companies in India and abroad, S.
Ketharaman possesses a unique blend of high-tech industry experience
across hardware, networking,
software and services.
S. Ketharaman has worked in sales, marketing and general management roles across
India, Middle East, Germany, UK, USA and Asia Pacific. Apart from solid experience in SAP,
Oracle, PeopleSoft and Ramco ERPs, S. Ketharaman has
strong expertise in banking and payments solutions like Internet Banking,
Trade Finance, Payment Hubs, Cards, EBPP and Remittance. The hardware and
networking experience he acquired earlier in his career helps S. Ketharaman
appreciate how software applications operate within the larger technology ecosystem
in order to deliver business results. He gained early exposure
to solution selling and negotiation techniques during the first two years of his
career in the engineering industry.
Over the years, S. Ketharaman has developed frameworks and models in areas
like marketability, differentiators, price forecasting and usage-based
service delivery. He has also authored many articles on business
development, Web 2.0, software usability, ROI of ERP and ERP customization,
and has served as media spokesperson for one of his employers. He also runs
a blog called TalkOfManyThings.com, where he writes on a variety of topics
including sales and marketing, technology, globalization, business
culture, and gadgets and gizmos.
After working for close to 25 years
in Fujitsu, Oracle / i-flex, Ramco,
Wipro and other information technology companies in India and abroad, S. Ketharaman turned
entrepreneur and founded GTM360 Marketing Solutions
in 2009. He is based out of
Pune, India,
and can be
reached on
skr@sketharaman.com.
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