{"id":8129,"date":"2026-05-13T10:30:57","date_gmt":"2026-05-13T05:00:57","guid":{"rendered":"https:\/\/sketharaman.com\/blog\/?p=8129"},"modified":"2026-05-09T20:51:06","modified_gmt":"2026-05-09T15:21:06","slug":"calling-bs-of-msm-narratives-about-slopaganda","status":"publish","type":"post","link":"https:\/\/sketharaman.com\/blog\/2026\/05\/13\/calling-bs-of-msm-narratives-about-slopaganda\/","title":{"rendered":"Calling BS Of MSM Narratives About Slopaganda"},"content":{"rendered":"<blockquote><p>Slopaganda = Slop + Propaganda.<\/p><\/blockquote>\n<p>While slop can also originate from sloppy reporters working in the mainstream media, in the context of <em>slopaganda<\/em>, it refers to the output of <em>Generative Artificial Intelligence<\/em> products like <em>ChatGPT<\/em> from OpenAI and <em>Claude<\/em> from Anthropic.<\/p>\n<p>There\u2019s a growing genre of mainstream media commentary warning about the rise of AI-generated text, images and videos. The commentary is replete with claims, critiques and advice to readers, with the subtext that all genAI output is slop.<\/p>\n<p>In this blog post, I&#8217;ll take 10 MSM narratives about slopaganda and do a reality check of each of them <em>vis-a-vis<\/em> the underlying reality of how incentives, practices, and business models within mainstream media have driven the very outcomes now being criticized.<\/p>\n<p>Think of it as &#8220;<em>Narrative vs. Reality Check<\/em>&#8220;.<\/p>\n<p>Let&#8217;s get on with it.<\/p>\n<p><strong><em><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2020\/06\/fake-news-fi.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6997\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2020\/06\/fake-news-fi.jpg\" alt=\"\" width=\"250\" height=\"111\" \/><\/a>Narrative 1:<\/em><\/strong> Nonstop slop flood wears down our ability to separate fact from fiction.<\/p>\n<p><strong>Reality Check:<\/strong> Sure but this happened well before AI. As I highlighted in my two part blog posts entitled &#8220;Why Is It So Hard To Spot Fake News?&#8221; (<strong><a href=\"https:\/\/gtm360.com\/blog\/2020\/06\/17\/why-is-it-so-hard-to-spot-fake-news-part-1\/\" target=\"_blank\" rel=\"noopener\">Part 1<\/a> <\/strong>and <strong><a href=\"https:\/\/gtm360.com\/blog\/2020\/06\/24\/why-is-it-so-hard-to-spot-fake-news-part-2\/\" target=\"_blank\" rel=\"noopener\">Part 2<\/a><\/strong>) published well before ChatGPT was a glint in Sam Altman&#8217;s eyes, readers have always gravitated towards sources that reinforced their longheld beliefs, preconceived notions, and preexisting biases. They will continue to do that with slopaganda: She who believes in Trumpisms will believe it whether it&#8217;s generated by Trump or AI.<\/p>\n<p><strong><em>Narrative 2:<\/em><\/strong> Real journalism gets buried under mountains of AI-generated trash.<\/p>\n<p><strong>Reality Check:<\/strong> &#8220;Real journalism&#8221; comprises sourcing news from &#8220;unnamed sources&#8221;. To be honest, this playbook was always dubious. Just that the common man or woman (or &#8220;J6P&#8221; for <em>Joe Six Pack<\/em> or <em>Jane Six Pack<\/em>) had no other alternative &#8211; until social media came along.<\/p>\n<p>Alt-Media via socials, podcasts, and newsletters has exposed the shortcomings of the MSM playbook and provided an alternative. When I can directly read what Elon says, why do I need a &#8220;real journalist&#8221; to be the gatekeeper?<\/p>\n<p><strong><em>Narrative 3:<\/em><\/strong> Deepfakes show up fast before real reporters even get started.<\/p>\n<p><strong>Reality Check:<\/strong> This is a lame claim. Gone are the days of real reporters.<\/p>\n<p>During the Balkan Wars, I&#8217;ve literally seen bombs blowing up behind Christian Amanpour while she tirelessly reported live for CNN from Belgrade, Sarajevo, Srebrenica, and other hotspots.<\/p>\n<p>Whereas &#8220;real reporters&#8221; of today sit in their rooms, and get their updates on what&#8217;s happening in the warzones outside their hotels by talking to their room service waiters.<\/p>\n<p><em><strong>Narrative 4:<\/strong><\/em> Slopaganda crumbles trust, making &#8220;everything is fake&#8221; the default mindset.<\/p>\n<p><strong>Reality Check:<\/strong> That&#8217;s not such a bad thing. Some amount of critical thinking always helps J6P. Besides, MSM contradicts this narrative when the opposite framing suits its purpose, as we&#8217;ll see in a minute.<\/p>\n<p>Also let&#8217;s not forget that many MSM articles these days are copy pasta of posts from X fka Twitter. See <a href=\"https:\/\/www.newsweek.com\/catturd-sparks-maga-uproar-legal-troubles-swatting-11017604\" target=\"_blank\" rel=\"noopener\"><strong>\u2018Catturd\u2019 Sparks MAGA Uproar With Post About New Legal Troubles<\/strong><\/a> in <em>Newsweek<\/em> for a canonical example.<\/p>\n<p><strong><em>Narrative 5:<\/em><\/strong> World depends on content that no human ever reviewed or fact checked before publishing.<\/p>\n<p><strong>Reality Check:<\/strong> Oh, c&#8217;mon, going by my firsthand experience in the past four to five years, I seriously doubt if any human reviews or fact checks MSM output before it&#8217;s published.<\/p>\n<p>In my blog post titled <a href=\"https:\/\/gtm360.com\/blog\/2026\/03\/18\/msm-exhibits-lamp-kettle-syndrome\/\" target=\"_blank\" rel=\"noopener\"><strong>MSM Exhibits Lamp Kettle Syndrome<\/strong><\/a>, I highlighted several gaffes in MSM articles like mixing up <em>millions<\/em>, <em>billions<\/em>, and <em>trillions<\/em> with one another; conflating <em>minimum<\/em> and <em>maximum<\/em> temperatures; and expanding NATO as <em>North American Treaty Organization<\/em>. MSM has no <em>locus standi<\/em> to act Holier than Thou about lack of reviewing or fact checking in Alt-Media.<\/p>\n<p>MSM also has a serious attitude and knowledge problem when it comes to technology and business, as Martin Peers pointed out in a recent <em>The Briefing<\/em> newsletter in <em>The Information<\/em>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">&#8220;Reporters have too much of a gotcha mentality and too little understanding of tech or business&#8221; ~ <a href=\"https:\/\/twitter.com\/mvpeers?ref_src=twsrc%5Etfw\">@mvpeers<\/a> <a href=\"https:\/\/twitter.com\/theinformation?ref_src=twsrc%5Etfw\">@theinformation<\/a>.<br \/>\n+1. Nice to hear this from a reporter.<br \/>\nExhibit A: Hunterbrook is the future of media. <a href=\"https:\/\/t.co\/kovsQoRsKf\">https:\/\/t.co\/kovsQoRsKf<\/a>. <a href=\"https:\/\/twitter.com\/hashtag\/OpenAI?src=hash&amp;ref_src=twsrc%5Etfw\">#OpenAI<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/TBPN?src=hash&amp;ref_src=twsrc%5Etfw\">#TBPN<\/a>. <a href=\"https:\/\/t.co\/OIH8nRNv73\">pic.twitter.com\/OIH8nRNv73<\/a><\/p>\n<p>\u2014 SKR (@s_ketharaman) <a href=\"https:\/\/twitter.com\/s_ketharaman\/status\/2044740085451514263?ref_src=twsrc%5Etfw\">April 16, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><em><strong>Narrative 6:<\/strong><\/em> The same AI tools that write convincing headlines today will soon produce videos, voices and whole fake interviews.<\/p>\n<p><strong>Reality Check:<\/strong> Sure they will. By saying this, traditional journos are only outing their severe anxiety about being overtaken by AI.<\/p>\n<p><strong><em>Narrative 7<\/em>:<\/strong> Skepticism isn&#8217;t just healthy, it&#8217;s powerful.<\/p>\n<p><strong>Reality Check:<\/strong> LOL, the same MSM that earlier ranted against the tendency of readers to be skeptical now wants them to be skeptical!<\/p>\n<p>Basically, when it suits their purpose, traditional journalists wants readers to be gullible and when it doesn&#8217;t suit their purpose, they want the same readers to be skeptical. Nice try!<\/p>\n<p><strong><em>Narrative 8<\/em>:<\/strong> Look for awkward wording, strange details, and things that don&#8217;t add up.<\/p>\n<p><strong>Reality Check:<\/strong> Unfortunately, this won&#8217;t help readers distinguish between MSM and slopaganda.<\/p>\n<p>As I pointed out <a href=\"https:\/\/gtm360.com\/blog\/2026\/03\/18\/msm-exhibits-lamp-kettle-syndrome\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>, newspaper and magazine articles are full of awkward wording and worse.<\/p>\n<p>Language quality is no longer an acid test to distinguish between human and AI output. As a matter of fact, text produced by genAI is mostly free of language mistakes. In 1000+ convos with ChatGPT over three years, I can&#8217;t recall ChatGPT making a single typo or grammatical error. I can&#8217;t say that of even some of the best human writers in the world today like Matt Levine, Byrne Hobart, and @patio11.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;ve seen my share of typos where MSM mixes up million, billion, trillion; expands NATO as North American Treaty Organization; reports Pune temperature as 4 degrees Celsius. But this one by FT is arguably the biggest gaffe of them all.<br \/>\nFuck It era v. Fucking era. <a href=\"https:\/\/t.co\/kRMtnTKn3x\">pic.twitter.com\/kRMtnTKn3x<\/a><\/p>\n<p>\u2014 SKR (@s_ketharaman) <a href=\"https:\/\/twitter.com\/s_ketharaman\/status\/2046914411856875615?ref_src=twsrc%5Etfw\">April 22, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>On a side note, if an LLM&#8217;s fact-finding module (allegedly) suffers from hallucination due to its stochastic nature, how come its text composition module does not?<\/p>\n<p><em><strong>Narrative 9:<\/strong><\/em> Needs regulation e.g. EU AI Act.<\/p>\n<p><strong>Reality Check:<\/strong> This is silly. People spreading slopaganda are breaking all kinds of laws. Are they really going to obey a law that tells them to mark their AI content as synthetic?<\/p>\n<p>I thought so, too.<\/p>\n<p><em><strong>Narrative 10:<\/strong><\/em> Keep AI away and truth alive.<\/p>\n<p><strong>Reality Check:<\/strong> Total BS. This is nothing more than a clear sign of MSM exhibiting what I call <em>Upton Sinclair Syndrome<\/em>.<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2026\/04\/UPTON-SINCLAIR-SALARY-DEPENDS-fi.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14341 size-full\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2026\/04\/UPTON-SINCLAIR-SALARY-DEPENDS-fi.jpg\" alt=\"\" width=\"630\" height=\"420\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slopaganda = Slop + Propaganda. While slop can also originate from sloppy reporters working in the mainstream media, in the context of slopaganda, it refers to the output of Generative&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-8129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/8129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/comments?post=8129"}],"version-history":[{"count":1,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/8129\/revisions"}],"predecessor-version":[{"id":8130,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/8129\/revisions\/8130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/8129"}],"wp:attachment":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/media?parent=8129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/categories?post=8129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/tags?post=8129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}