{"id":719,"date":"2010-04-13T04:52:50","date_gmt":"2010-04-12T18:52:50","guid":{"rendered":"http:\/\/sketharaman.com\/blog\/?p=719"},"modified":"2010-04-13T05:12:34","modified_gmt":"2010-04-12T19:12:34","slug":"mine-ooo-messages-to-bolster-effectiveness-of-email-marketing","status":"publish","type":"post","link":"https:\/\/sketharaman.com\/blog\/2010\/04\/13\/mine-ooo-messages-to-bolster-effectiveness-of-email-marketing\/","title":{"rendered":"Mine OOO Messages To Bolster Effectiveness Of Email Marketing"},"content":{"rendered":"

A recent email campaign we executed to announce the launch of our SAP CUSTOMER & PARTNER MAILING LIST<\/a>\u00a0gave us another occasion to be reminded about why we love Out of Office <\/strong>messages.\u00a0<\/p>\n

You can mine OOO messages to bolster the effectiveness of your email marketing campaigns by growing\u00a0and enriching your mailing lists. Here’s how:<\/p>\n

    \n
  1. Many OOO messages contain names (and quite often contact info) of other people\u00a0who are responsible for related areas in your target company.<\/li>\n
  2. Some of them will tell you the names of the contact’s assistant and, if you’re lucky, their telephone number and \/ or\u00a0email address.<\/li>\n
  3. You might spot mobile phone numbers (not that we advise cold calling to mobile phones), updated\u00a0titles, among a raft of other useful information in a few OOO messages. \u00a0<\/li>\n
  4. Lastly, the very fact that you received an OOO message – and not a Non Delivery Notification – reassures you that your contact information is correct. Since accuracy of mailing lists averages around 70% in the high-tech industry, this\u00a0by itself justifies the efforts of mining OOO messages.<\/li>\n<\/ol>\n

    Have a look at these sample OOO messages and you’ll get the picture.<\/p>\n

    \"OOO1_500\"<\/a><\/p>\n

    We’re\u00a0sure that experienced business development executives and other practitioners of email marketing might have many more ways of mining OOO messages. We encourage them to share other techniques by way of comments to this post.<\/p>\n

    Bottomline: We launched our campaign to a mailing list having 450 contacts and collected 63 additional contacts by mining the OOO messages we\u00a0started receiving\u00a0soon thereafter – that’s 14% growth in a span of few hours. We spotted updated information\u00a0for 20 contacts. At 4.5%, this enrichment rate is commendable considering that we started off with a very high quality mailing list – one on which we’re offering full moneyback guarantee for any inaccurate contact information.\u00a0<\/p>\n

    Of course, in all this, let’s not forget the basic purpose of an email marketing campaign is to generate qualified leads and not to grow and enrich mailing lists. To whip up interest in your products and services among companies in your target market and invoke favorable response from them, you need to create marketable items<\/strong>, which provide compelling reasons to buy <\/em>by packaging your products and services as means to ‘solve pain’ or ‘create gain’. While that’s beyond the scope of this post, you click here<\/a><\/strong> to find\u00a0out more.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A recent email campaign we executed to announce the launch of our SAP CUSTOMER & PARTNER MAILING LIST\u00a0gave us another occasion to be reminded about why we love Out of…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-719","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":0,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/719\/revisions"}],"wp:attachment":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/categories?post=719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/tags?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}