\nCampaign management best practices improve Inside Sales effectiveness<\/em><\/p>\n
Here’s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team…<\/p>\n","protected":false},"author":1,"featured_media":6609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-6609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/6609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/comments?post=6609"}],"version-history":[{"count":1,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/6609\/revisions"}],"predecessor-version":[{"id":6610,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/6609\/revisions\/6610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/6609"}],"wp:attachment":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/media?parent=6609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/categories?post=6609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/tags?post=6609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.gtm360.com\/images\/Image_SoftwareServices.png\" "\\"Success")
<\/a>This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach supported by world-class content around Application Development & Maintenance, Web Development, Support and other technology offerings. Over time, this approach failed to provide the company with any discernible differentiation from other offshore IT services companies. As a result, it started facing mounting challenges in filling its pipeline. It was at this stage that the company turned to us for help. Read more>>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"