{"id":2845,"date":"2015-04-03T11:30:10","date_gmt":"2015-04-03T06:00:10","guid":{"rendered":"http:\/\/sketharaman.com\/blog\/?p=2845"},"modified":"2021-11-07T14:01:22","modified_gmt":"2021-11-07T08:31:22","slug":"goodbye-netneutrality-hello-pronetchoice","status":"publish","type":"post","link":"https:\/\/sketharaman.com\/blog\/2015\/04\/03\/goodbye-netneutrality-hello-pronetchoice\/","title":{"rendered":"Goodbye #NetNeutrality, Hello #ProNetChoice"},"content":{"rendered":"<p>Facebook and Reliance Communications (Top 3 MNO in India) partnered this past February to provide free access to Facebook and a bunch of other websites to Reliance customers via the Internet.org initiative.<\/p>\n<p>Yesterday, Uninor, the Indian subsidiary of the Norwegian telecom giant Telenor Group, announced free Wikipedia access to its mobile subscribers.<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2015\/04\/gnn-fi.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2281 size-full\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2015\/04\/gnn-fi.jpg\" alt=\"\" width=\"630\" height=\"280\" \/><\/a><\/p>\n<p>Personally, I thought these were excellent steps towards accelerating &#8220;Digital India&#8221;.\u00a0What&#8217;s not to like about free Internet, right? However, the blogosphere is abuzz with accusations that the moves by Reliance and Uninor violate Net Neutrality (click <a href=\"http:\/\/www.medianama.com\/2015\/02\/223-facebook-reliance-communications-internet-org\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a> and <a href=\"http:\/\/www.medianama.com\/2015\/04\/223-uninor-to-offer-subscribers-free-access-to-wikipedia-net-neutrality\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>).<\/p>\n<p>Without judging that view, my first reaction was, so what?\u00a0Firstly, Net Neutrality is not a law.\u00a0Secondly, it seems like a First World Problem when many ISPs and MNOs in India are brazenly breaking their contractual obligations on uptime and speed of Internet connectivity.<\/p>\n<p>So joining the debate on the principle of Net Neutrality seemed to be a waste of time.\u00a0However, when I found some of the practical issues raised by the proponents of Net Neutrality totally lacking merit, I decided to jump in.<\/p>\n<p>According to the Net Neutrality camp:<\/p>\n<ol>\n<li>By providing free access to some websites, MNOs are steering consumers to selective content and indirectly blocking content for which they&#8217;d have to pay<\/li>\n<li>To make up for providing free Internet, MNOs and \/ or the select content providers will target ads at consumers.<\/li>\n<\/ol>\n<p>Here&#8217;s my take on each of them.<\/p>\n<p>We&#8217;re already paying for content. I pay top dollar for not one or two but three different Internet plans because not even one of them is reliable enough. I struggle with slow speeds and high downtime on all three of them. Forget about the theory of equal and unencumbered access to all content, I can&#8217;t access a lot of content even after paying for access in practice.<\/p>\n<p>Therefore, the new moves from Reliance, Uninor <em>et al<\/em>\u00a0is a big improvement over\u00a0my current situation. With their plans, I&#8217;ll get some content for free and I can still choose to access non-free content by paying for it. That sounds like empowering the consumer with a greater choice of their Internet provider. Ergo <strong>#ProNetChoice<\/strong>.<\/p>\n<p>Only time will tell whether #ProNetChoice will deliver faster speeds and lower downtime but I&#8217;m reasonably sure that I&#8217;ll get at least the same content as from my three paid plans put together and for a lower cost. In other words, #ProNetChoice delivers more value for money.<\/p>\n<p><a href=\"http:\/\/gtm360.com\/blog\/wp-content\/uploads\/2015\/04\/gnn05.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2284 size-medium\" src=\"http:\/\/gtm360.com\/blog\/wp-content\/uploads\/2015\/04\/gnn05-200x135.jpg\" alt=\"gnn05\" width=\"200\" height=\"135\" \/><\/a>Today, I pay for all my Internet connections and still see my ISP&#8217;s ads on all of them &#8211; starting from their dialer software through to their landing pages. So ads from a free ISP hardly matters. And, who knows,\u00a0if the ISP really uses technology to analyze my browsing history &#8211; they already collect it, mind you &#8211; they might actually show me more relevant ads, which is a good thing.<\/p>\n<p>Therefore, the issues raised by the &#8220;Net Neutralista&#8221; are frivolous, at least under the current state of Internet connectivity in India.<\/p>\n<p>Surprisingly, there&#8217;s another issue that&#8217;s totally missing from all the buzz: Choice for website owners. Net Neutrality deprives ecommerce companies and other businesses the right to enter into commercial agreements with ISPs and MNOs to attract traffic to their websites. Whereas #ProNetChoice allows them to do that as an extension to their overall traffic generation efforts via advertising, PR, and so on. If nothing else, that should provide the raison d&#8217;\u00eatre of #ProNetChoice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook and Reliance Communications (Top 3 MNO in India) partnered this past February to provide free access to Facebook and a bunch of other websites to Reliance customers via the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/2845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/comments?post=2845"}],"version-history":[{"count":2,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions"}],"predecessor-version":[{"id":6009,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/2845\/revisions\/6009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/posts\/2845"}],"wp:attachment":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/media?parent=2845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/categories?post=2845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/tags?post=2845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}