{"id":4340,"date":"2020-05-01T21:26:21","date_gmt":"2020-05-01T15:56:21","guid":{"rendered":"https:\/\/sketharaman.com\/blog\/?page_id=4340"},"modified":"2020-05-01T21:26:21","modified_gmt":"2020-05-01T15:56:21","slug":"what-is-the-best-attribution-model-to-use-for-a-b2b-lead-oriented-site-https-qr-ae-pnrejk","status":"publish","type":"page","link":"https:\/\/sketharaman.com\/blog\/archive-my-content-amc360\/what-is-the-best-attribution-model-to-use-for-a-b2b-lead-oriented-site-https-qr-ae-pnrejk\/","title":{"rendered":"What is the best attribution model to use for a B2B lead-oriented site? https:\/\/qr.ae\/pNrEjk"},"content":{"rendered":"<p class=\"q-text qu-display--block\">I happened to read about various B2B attribution models in a CEB Global article last year. The URL for the article was\u00a0<span class=\"q-inline\"><a class=\"q-box qu-cursor--pointer qu-hover--textDecoration--underline\" title=\"www.cebglobal.com\" href=\"https:\/\/www.cebglobal.com\/blogs\/how-marketing-is-finally-learning-to-get-a-good-return-on-its-spending\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.cebglobal.com\/blogs\/how-marketing-is-finally-learning-to-get-a-good-return-on-its-spending\/.<\/a><\/span><\/p>\n<p class=\"q-text qu-display--block\">However, when I checked that link today, it goes somewhere else. Luckily, let me reproduce the following key graphic from this article:<\/p>\n<div class=\"q-box\"><img decoding=\"async\" class=\"q-image qu-display--block qu-borderRadius--small\" src=\"https:\/\/qphs.fs.quoracdn.net\/main-qimg-8c260f8a2d0b9a470a2b88324f09dfb3\" \/><\/div>\n<p class=\"q-text qu-display--block\">As it says, First or Last-Click Attribution models are least accurate but most popular because they\u2019re the easiest to implement; and Algorithmic Attribution model is most accurate but perhaps quite hard to implement, especially if you have limited amount of data to train the models on.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I happened to read about various B2B attribution models in a CEB Global article last year. The URL for the article was\u00a0https:\/\/www.cebglobal.com\/blogs\/how-marketing-is-finally-learning-to-get-a-good-return-on-its-spending\/. However, when I checked that link today, it&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3722,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4340","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/pages\/4340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/comments?post=4340"}],"version-history":[{"count":0,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/pages\/4340\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/pages\/3722"}],"wp:attachment":[{"href":"https:\/\/sketharaman.com\/blog\/wp-json\/wp\/v2\/media?parent=4340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}