Archive for the ‘NSFR’ Category

Reliance JioFi Second Impressions

Friday, October 14th, 2016

In Reliance JioFi First Impressions, I’d shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router.

One month later, here are my “second” impressions:


It’s confirmed that voice on JioFi happens via data packets. However, I understand it’s called Voice Over LTE (VoLTE) and not VoIP as I’d previously labeled it. I still don’t have any reply to my tweet asking @reliancejio how many MB of data would be consumed by a 5 minute voice call. Wonder if the company’s tone-deaf Twitter account has something to do with the recent departures of its Chief Marketing Officer and Chief Digital Marketing Officer.


It’s now over a week since I activated JioFi. Speeds in the interim period have ranged from 5.75 to 12Mbps. These were all at my home (Kalyaninagar, Pune). Today, I tried JioFi in my office which is located in a building on Nagar Road, Pune, which hosts many cell towers. I got 30Mbps!


This is absolutely the highest Internet speed I’ve ever witnessed. (But that’s only me – Hathway apparently delivers 50 Mbps in some parts of Mumbai).

That said, while JioFi has posted consistently better results on speed tests compared to my other connections, it is not perceptibly fast for browsing. In other words, I don’t find any significant drop in page loading times with JioFi. I understand that browsing speed is determined by ping time (lower the better). JioFi’s best ping time so far has been 50ms, which is much higher than figures like 9ms I’ve observed on other connections in the past.


People tell me the real benefit of higher speed is to cut down file download times. Today, I had a first hand experience of that: I downloaded the MyJio app from Play Store. The 16MB app downloaded in just 6 seconds. That’s really quick! For the numerically-inclined, the speed works out to 21Mbps (16*8/6).


I was at my parents’ home today. Their landline broadband connection (from another ISP) delivered 2.46 Mbps. Although that’s 1/15th of JioFi’s top speed, I found browsing to be much faster on it. It had a ping time of 30ms, which is much lower than anything I’ve seen on JioFi. This confirms what I’d heard before, namely that browsing speed is determined more by ping time rather than upload / download speed.


I heard from a few people in my circle that Reliance has stopped selling new connections. However, there seems to be a gray market for its SIM cards on the high street.


During the past two weeks, JioFi’s 4G connection has been out for more than 50% of the time. I’d earlier thought I could “jiofy” on Reliance Jio alone. But, with this kind of outage, I’ll “marofy” if I canceled my other Internet connections (This is a lame one even in the native Hindi, so I won’t dare translate it!).

That won’t stop me from being greedy, though:)

Season’s Greetings!

Friday, January 1st, 2016

Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016.

Welcome back to the GTM360 Blog!

In this first post of 2016, we list the Top 10 posts of 2015:

#10. Why Customers May Flee Abroad Sooner Than Tech Startups!

#9: Every Pageview Is A Conversion Opportunity

#8: Core Engineering Covets Top IIT Talent But Does Top IIT Talent Covet Core Engineering?

#7: Secret Of Survival Of Bank Branches

#6: Hiding Your Secret Sauce

#5: Don’t Lose Deals By Belaboring Business Value – Part 2

#4: Why Dial Volume Is An Important Inside Sales Metric

#3: Teardown Of Myntra’s App Mantra

#2: 3 Secrets To Uncovering Business Pain Areas

And the most popular post of 2015 was:

#1: HDFC Bank’s PayZapp Ends My Bill Payment Woes

A big thanks to WordPress / Automattic for providing the platform on which GTM360 Blog runs.

Dear Readers, we thank you for your continued interest in this blog and look forward to staying in touch with you through 2016.

Gayatri Ketharaman Is National Winner of Doodle for Google!

Tuesday, November 12th, 2013

GK-WINNER-DOODLE4GOOGLE-2013-02Great news:

At an event held in New Delhi earlier today, Gayatri was declared as the National Winner of the Doodle for Google contest!

According to Google India, the fifth edition of the D4G design competition received 150,000 entries from more than 1,500 schools across 100 cities. The theme for this year’s contest was ‘Celebrating Indian Women’.

The home page of Google India ( will feature Gayatri’s winning Doodle on 14 November (Children’s Day).

For all those who voted for Gayatri, a big thanks, without which she couldn’t have achieved this feat.


Updates from 13-Nov-2013:

This event has received wide coverage in print, TV and online media. A partial list of articles is given below:

  1. Doodle 4 Google India 2013 – Celebrating Indian Women, National Winner, Official Doodle 4 Google website (Click here to download PDF)
  2. Finale: This year on Children’s Day we are ‘Celebrating Indian Women’ through a doodle by the creative young doodler…, Official Google Blog
  3. Pune girl wins Google’s doodle contest, Times of India
  4. Pune girl’s doodle design wins Google contest, The Indian Express
  5. Pune teenager wins Google doodle contest, MIDDAY
  6. Pune girl wins ‘Doodle4Google’ contest, The Financial Express
  7. The Social Network (from 19:00 minute), NDTV 247 News

Vote For Gayatri Ketharaman’s Doodle For Google

Sunday, November 3rd, 2013

My daughter Gayatri Ketharaman is one of the twelve finalists in the latest Google for Doodle contest on the subject “Celebrating Indian Women”. Her entry titled “Sky’s The Limit For Indian Women” is displayed below:


Gayatri Ketharaman's Doodle For Google

Please click the following link to vote for her Doodle so that my daughter wins this contest.

Thanks in advance.

Launching GTM360 Digital Marketing Solutions

Sunday, November 25th, 2012

Diwali Greetings from GTM360 Marketing Solutions!

When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and high-tech industry. Along the way, we started deploying modern inbound marketing solutions where applicable in our core target market. In parallel, we developed a range of software applications that complemented our service offering viz. EMAIL360 (website lead generation), QR360 (SmartResponse QR codes) and HEATMAP360 (social media sentiment analysis). We also gradually expanded our footprint to Digital Media, SaaS and other verticals.

We’re now pleased to leverage our expanded array of  capabilities and credentials to launch GTM360 Digital Marketing + solutions. This reinforces our mission to provide all-round marketing solutions.

Targeted beyond IT and high-tech companies, our digital marketing solutions are suitable for BFSI, ECOMMERCE, HIGHER EDUCATION, RETAIL, SAAS  and TRAVEL industries. Like all digital marketing agencies, we do SEO, SEM, PPC and the other usual Internet Marketing stuff to ATTRACT visitors to your website. But, in addition, we also provide a range of Frictionless Solutions to CONVERT more visitors to prospects and customers, so that you get more bang for your marketing buck.

More details of our Digital Marketing + offering can be found here.

We look forward to serving your digital marketing needs going forward.

Launching HEATMAP360

Thursday, July 19th, 2012

Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are.

In recent times, more and more people are resorting to social media to seek help for their problems, rave or rant about products and services, shower bouquets or rain brickbats about their work atmosphere, and do lots more. Since social media updates are written in informal language and are full of slang and abbreviations, they’re much more difficult to interpret than structured messages sent conventionally via email, fax or letter. At the same time, they’re out in the open and can’t be ignored. What businesses need is a simple way of monitoring the social media buzz that’s of interest to them and the ability to take take timely action to both reinforce their positive image and counter negative perceptions about themselves.

Enter HEATMAP360.

Negative Market Reaction to Company News

Negative Market Reaction to Company News

HEATMAP360 is a cloud-based application that portrays the social media sentiment of a chosen topic on a realtime dashboard. The application is powered by an algorithm that uses Natural Language Processing (NLP) to discover the sentiment of relevant tweets. HEATMAP360 is ideally suited for topics of interest – or “keyword profiles” as we call them – such as companies (e.g. WIPRO), brands (e.g. IPAD) and stock ticker symbols (e.g. MSFT), although it can also be used with reasonably accurate results for any entity that has a distinctive identity on social media.

Businesses can use HEATMAP360 to

  1. Spot Brand Advocates

    Spot Brand Advocates

    Instantly gauge market reaction to company news, announcements, ads and promos

  2. Engage with brand advocates to spread the good word around
  3. Identify prospective customers among people who are seeking help
  4. Ringfence dissatisfied customers from competitors
  5. Prevent poaching of disgruntled employees by rivals

and much more!

For more information and featured heatmaps, click here.

Launching GTM360 Mobility Solutions

Tuesday, March 27th, 2012
GTM360 Mobility Solutions.
We focus on developing Android apps that are functionally-rich and call for superior user experience. Our areas of specialization include location based (LBS) apps, QR codes and apps centered around sales and marketing. With proven capabilities on the RhoMobile cross-platform development environment, we can deploy a single codebase across Apple iOS, Android and Windows Mobile platforms.
We differentiate ourselves with
Solid domain expertise in sales and marketing functions and in location based technologies (viz. GPS, cell tower triangulation)
An ability to think from the end-user’s perspective, and
A commitment to testing our apps on smartphones, instead of PC-based mobile simulators, prior to delivering them to you.

We’re pleased to launch GTM360 Mobility Solutions.

This new line of business focuses on design, development and support of Android apps that are functionally-rich and call for superior user experience. Our areas of specialization include location based (LBS) apps, QR codes and apps centered around sales and marketing.

In an already crowded space, we believe we differentiate ourselves with

  1. Solid domain expertise in sales and marketing functions and in location based technologies (viz. GPS, cell tower triangulation)
  2. An ability to think from the end-user’s perspective, and
  3. A commitment to testing our apps on smartphones, instead of PC-based mobile simulators, prior to delivering them to you.

Even before our formal launch, we’ve completed the following customer engagements:



For more details, please visit the mobility solutions section of our website.

Season’s Greetings!

Sunday, January 1st, 2012

GTM360 Logo

Season’s Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions.

We’re pleased to share details of some of the milestones we achieved during 2011:

  1. We delivered end-to-end go to market solutions for a variety of high-tech product and services companies engaged in A/B testing, distance learning, mobile field service, idea management, learning content management and web solutions.
  2. Our marketing solution EMAIL360 website leadgen widget crossed 200 signups. Customers belong to both B2B (consulting, high-tech) and B2C (media, real-estate) verticals.
  3. Our marketing solution SAP Mailing List gained further traction with more and more companies from the USA to Mauritius using this application to jumpstart their business development campaigns.
  4. We entered the mobile apps space with the launch of LBTR360 and RAPP360 Android apps and QR360 marketing app.
  5. We used inbound marketing in virtually all our campaigns and rounded off our own social media presence by adding a Facebook page to complement our LinkedIn and Twitter pages set up earlier.
Thank you for your continued interest in Talk of Many Things and look forward to staying in touch through 2011.

We thank  our customers, prospects, partners and associates for supporting GTM360 Marketing Solutions in the past and look forward to their continued patronage in the future.

Is It Adios To PayPal From India?

Friday, April 29th, 2011
From the time they restarted in India last year after being shut down for export payments for a couple of months, it appears that PayPal needs to follow tighter KYC norms before approving an account. However, they don’t tell you any of this at the time of enrolment and supply of HTML code for publishing their button on your website.
You’re thrilled with the speed at which you’re able to accept credit card payments on your website. Money flows in, you initiate transfer from PayPal to your bank account. Then, suddenly, PayPal puts a freeze on your account with retrospective effect, reverses the bank transfer, levies charges both ways, which turns your account balance negative. They claim that the buyer canceled the transaction, which forced this action by PayPal. You find out that the buyer never canceled the transaction.
Then PayPal tells you that you need to submit some documents for verification. You do that. They don’t bother to unfreeze your account nor reply to your emails. Then, when you call them to follow up, they tell you, all is fine, you just need to turn your account balance positive. You arrange for additional fund transfer, which PayPal gladly accepts into the account.
Then, all of a sudden, they send you an email saying your claim is denied and that they are canceling your PayPal account. Which is fine, but they don’t refund the charges they’ve levied for reversals nor return your balance.
This is the most flagrant example of cheating I’ve come across by any company. Good riddance to bad rubbish. Bye bye PayPal from India. I won’t cry for you. Instead, I’ll hope that you get banned in every other country whose laws you choose to trample upon so callously and then cheat your customers to get out of your tight spots.

Is this the beginning of the end of PayPal in India?

PayPal came under regulatory scrutiny in India a year ago when it appeared as though its exports payments feature was not quite compliant with the laws of the land.

According to a recent announcement, PayPal’s wings have been further clipped with India’s central bank (Reserve Bank of India) imposing a maximum limit of US$ 500 per transaction on export-related payments for products and services.

Stepping back a few months, PayPal had virtually suspended its export payments feature for a couple of months pending a closer look by the regulator. When the service resumed, I imagine that PayPal was required to follow tighter KYC (Know Your Customer) norms before opening and activating a merchant account. However, they never tell you this when you enroll your company for a business account and collect the HTML code for publishing the PayPal button on your website.

You’re naturally thrilled at the speed at which you’re able to to accept credit card payments on your company’s website. No other competing service lets you do it so fast – in hindsight, it appears that they must be following the laws that PayPal has been flouting. Money starts flowing in and, after a few days, you initiate withdrawal of funds from your PayPal account to your bank account. Then, suddenly, PayPal puts a hold on your account, reverses the bank transfer, and levies reversal charges both ways, which turns your account balance negative. At first, PayPal claims that their action was prompted by a request from the buyer to cancel the transaction. You go back to check and find that the buyer didn’t do any such thing.

When you go back to PayPal with this information, they suddenly change the tune and tell you that your account is on hold status since it needs to be verified according to KYC norms. They ask you to submit documents to prove your company’s incorporation status and business address. You wonder how they let you open an account and let funds enter it without KYC. Deciding to let this doubt pass, you upload all the requested documents on their website. A few more days pass. PayPal doesn’t release the hold on the account despite acknowledging receipt of documents.

When you call them to follow up, they tell you that all the documents are fine, but they can’t take any action on your account because it shows negative balance, so can you please just add some funds so that your account balance turns positive and they’ll restore your account to full functionality. You ask them why you should be blamed for the account balance going negative – after all, you never tried to withdraw more money than your account held, it was their unjustified reversal charges that was responsible for this situation. They promise to credit back the reversal charges as soon as the account turns positive. All this happens over the telephone, they won’t send any confirmation email, when you point out that their website shows some other status, they blame it on some technical fault and tell you ignore it. Faced with no other choice, you arrange for additional fund transfer, which PayPal gladly accepts into the account and reflects a positive account balance.

You wait for PayPal to release the hold on your account, but that day never arrives.

What does arrive, after a few days, is an email from PayPal saying your appeal is denied and that your PayPal account is being terminated. However, despite the passage of several months, they don’t refund the reversal charges, nor return the balance in your account. Emails to them go unanswered. Their website is not updated to reflect the status they communicate via telephone. Two months after they terminate the account, you suddenly receive a totally contradictory email in which they urge you to respond to them ASAP so that they can help you enjoy all features of your account! You wonder if they’ve really lost it.


PayPal must be joking!

If not for the huge amount of time and money wasted, you’ll find this experience surreal and hilarious. You might also wonder if there’s a more blatant example of cheating by a company as well-known as PayPal. Thank God RBI has it on its radar.

Many industry observers predict that RBI’s recent restrictions spell doom for PayPal in India. Am I delighted to hear that! Good riddance to bad rubbish!!

Consequent to new laws passed in the US in the wake of the recent financial crisis, PayPal suddenly faces regulatory scrutiny in its parent American market where it has been unregulated so far. So, the day when PayPal faces an India-like situation in other countries is probably not too far away.

Season’s Greetings!

Friday, December 31st, 2010
Talk of Many Things wishes its readers a Merry Christmas and a Happy New Year 2010.

GTM360 Marketing Solutions and Talk of Many Things wish its customers, partners, associates and readers a Merry Christmas and a Happy New Year 2011.

widgets01_150wWe acknowledge with thanks the following tools introduced in 2010 that have helped enrich Talk of Many Things.

  • Ever since reCAPTCHAs started becoming more and more complex to crack, we replaced the standard WordPress commenting system which made use of reCAPTCHAs with the Disqus comments platform this year. Disqus supports full integration with Facebook, Twitter, and more, and lets readers login, comment and share using social networks they already use.
  • The Lijjit Search Widget you see on the right panel of the homepage of this blog aggregates our content from all over the world wide web into a single location.
  • We’ve used PollDaddy to deepen reader engagement with our blog by letting them vote on our views.
  • Finally, for readers who wish to automatically receive new posts on their email inbox, there’s the FeedBurner Subscription Widget.

Thank you for your continued interest in Talk of Many Things and look forward to staying in touch through 2011.

Before signing off, let’s leave you with the list of the ten most viewed posts published on Talk of Many Things in 2010:

  1. The New Rupee Symbol & Hammer-and-Sickle

  2. Debt Consolidation Comes To India

  3. Changes In Tirumala-Tirupati

  4. FiServ ZashPay Should Gain Rapid Consumer Acceptance

  5. FIs Can Bolster Equity Participation Only By Mitigating Risk

  6. How Humanlike Are Virtual Agents?

  7. Have Your Overdraft And Eat It Too!

  8. Suggestions For The Indian Software Product Industry

  9. Google Versus LinkedIN Advertising Rekindles The Quantity Versus Quality

  10. Save Money By Using Credit Cards!