Feature Or Bug – Facebook & Tideplus
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don't.…
Lessons For Marketing From Spectacular Comeback Of QR Codes Via Mobile Payments
The world's leading mobile wallets use QR codes. This includes Alipay and WeChat Pay in China, PayTM and PayZapp in India and Starbucks App in the United States. QR code has…
A Killer Feature For PFM On The Eve Of PSD2
Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by helping users control everyday expenses…
Pricing SAAS Lifetime Subscription
As I highlighted in my blog post titled SAAS – What’s In It For Vendors?, the total subscription fees for three years of a SAAS software often exceeds the lifetime license…