Loss Aversion: Using Negative Messaging In Marketing
In Loss Aversion: Why Negative Messaging Works In Marketing, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I'd cautioned…
Loss Aversion: Why Negative Messaging Works In Marketing
"If it's not Boeing, I'm not going" - Tagline of Boeing ad. All through my career in sales and marketing, I’ve been exhorted to write in positive style. The strong…
Aspirational Selling Is Not Overselling
Every now and then I come across a techie or two who complains that overselling by their sales people is making their job of creating a satisfied customer harder. For…
I’m The Proud Author Of A Book!
I'm happy to announce that I've published a book! Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the…