April 2017 – Talk of Many Things

Uber Creates Loyalty To The Deal But Not For The Brand

28 April 2017

In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at…

Why COD Still Rules Ecommerce In India

21 April 2017

Contrary to popular belief, Flipkart didn't pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007.…

Mastering Targeted Offers – The Uber Way

14 April 2017

Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment -…

Unschackle Your Inside Sales To Make It More Aggressive

7 April 2017

As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales…