Fintechs Need Guts More Than Lawyers!
In Part 1 titled “Fintechs Need Marketers And Lobbyists – Not Lawyers”, we saw why marketers and lobbyists play a vital role in a fintech startup’s success, and how successful…
Fintechs Need Marketers And Lobbyists – Not Lawyers
Like startups in any other industry, fintechs need to find a problem to solve, develop a solution and package it in such a way that it provides customers with a…
Omnichannel Couponing Drives CEM Success – Part 2
In Part-1 of this blog post, I'd described my experience with PayTM's CEM campaign on Nescafe's instant coffee bottle. In this part, I'll describe my experience with the sachet of…
Omnichannel Couponing Drives CEM Success – Part 1
Barring a few exceptions like Dollar Shave Club, consumer brands still don't sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising…