CX Is Not Bickering About Right And Wrong
I’ve long believed that CX is a matter of mindset. https://twitter.com/GTM360/status/448467337713557504 I recently read about how some brands / companies go out of the way to improve CX. #1. AMAZON…
Why Do Software Companies Outsource Product Management?
The typical tech startup’s backstory goes as follows: Founders observe a problem in the real world, find a way to use technology to solve the problem, and build a product…
Whose Customer Am I?
I read the following question on Quora recently: You buy a pen from a store. Then, are you a customer of that store or pen manufacturing company? Normally, my answers…
Perils Of Blind Retargeting
Since the time I published Retargeted Ads or Retarded Ads, I've come across many more retargeted ads exhibiting retarded behavior. Take for example the ones from Cleartrip. Well after I'd…