Why People Overestimate Change In Two Years
Bill Gates had once famously remarked, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten".…
Open Letter To My ePayment Gateway Company
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following "payment failure" screen on my laptop: This…
McDonald’s Versus Subway – How Manufacturing Style Influences Perception Of Quality & Fairness
Comparing McDonald's with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald's explains how manufacturing style could influence consumer perception of quality. This article got me…
Creating ASPO To Bolster Cold Call Success Rates
In Use ASPOs To Improve Cold Call Response Rates, I'd introduced Account Specific Point Offerings and touched upon how salespersons can use them to begin the conversation with potential buyers at the…