How Is This Mobile Banking?
Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates…
New Take On The Rupee Symbol
When I wrote The New Rupee Symbol & Hammer-and-Sickle three years ago, the Indian Rupee was at about 45 to a US dollar. Since then, it has weakened substantially to…
QR Codes Are 110X More Effective Than Banner Ads – When Done Right
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and…
Use Social Sharing To Pump Up Lead Generation – Even On B2B Websites
We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so…