October 2012 – Talk of Many Things

Bridging Social Media With Traditional Customer Service Channels

26 October 2012

We left no doubt here and here that we're big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these…

When Does Marketing End & Sales Start?

13 October 2012

The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It's jointly owned by Marketing…

Skating Away With Online Payments

4 October 2012

For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller's website where they…