The Tug-of-War Between Different Pricing Models

24 November 2011
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. https://twitter.com/s_ketharaman/status/1259802710838214657 In cost-plus pricing, all input costs are totalled up and…

Jumping On The Omnichannel Bandwagon – Part 3

10 November 2011
In Part-1 of this blog post, we'd described multichannel banking. In Part-2, we'd introduced the concept of omnichannel retailing. In this concluding part, we'll explain what omnichannel behavior could mean in…

Fortune GLOBAL 500 And Indian IT Companies

3 November 2011
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it "erroneously omitted Chrysler Group from the GLOBAL 500 list" published a fortnight earlier. It goes on to regret this…