Kwedit recently announced that it had a 26% repayment rate. In other words, 3 out of 4 people opting for Kwedit do not pay up.

According to one school of thought, even one paying customer out of four translates into a very attractive monetization proposition for game publishers who otherwise are able to convert only 1-3% of users into paying customers.

This logic is valid only if Kwedit’s numbers represent incremental customers who wouldn’t have otherwise paid by credit card or other payment methods. However, if game publishers discover that people opting for Kwedit have cannibalized their usual payment methods enjoying close to 100% repayment, they aren’t going to be too happy with Kwedit.

Hopefully, we’ll hear from them one way or the other down the road.